A New Beginning – WAAY – TV Testimonial




Please take a minute to watch this great segment WAAY-TV did in 2013 on A New Beginning! Big thanks to Shannon, Theresa, and Lucie for sharing their stories. We have changed locations since then but with God’s help, we are still changing lives!



Our Mission

Our mission is to provide an environment that is loving, nurturing, safe and conducive to recovery while presenting the needed resources for women to build a strong foundation for sobriety.

Our program six months to a year and upon graduation, clients are equipped with the life skills necessary to live a drug-free and sober life.

Our Staff



Lucie Bowen, ICADC, Executive Director

Lucie is a Certified Addictions Professional as well as an Internationally Certified Alcohol and Drug Counselor.

Lucie has more than 18 years as an addiction therapist in a variety of settings. Her compassion for helping others comes from her personal experience as well as experience with family and friends. She lives on-site confirming her desire to break the cycle of addiction and help women live up to their God-given potential. Lucie believes that love is a powerful antidote for addiction and feels compelled to establish a safe and nurturing atmosphere for women. That vision, along with Lucie’s dedication and hard work, is what started A New Beginning and helps make it the dynamic and growing program it is today.



Theresa Holley, ICADC, Case Manager

After working in the medical field for 13 years, Theresa followed her heart and turned her time and energy to helping others who suffer from the disease of addiction. Being in the recovery community herself, Theresa understands that utilizing the multitude of ways  that women can heal is essential for success of treatment. Theresa is dedicated to providing clients with a comfortable, nurturing and result-oriented atmosphere that is conducive to lasting recovery.



Ashley Blankenship, ICADC, Case Manager

Ashley received her B.A. from the University of Alabama in 1994. She became interested in working with women who suffer from chemical dependency after working a 12-step recovery program herself. She began working as a Certified Peer Support Specialist and is now a Certified Alcohol and Drug Counselor at A New Beginning.

Our Community

Our Community is nestled in the heart of The Shoals in Northwest Alabama.

With an active recovery community, the Shoals is centered in the Quad Cities of Florence, Muscle Shoals, Sheffield & Tuscumbia. With a surrounding population of just under 150,000, many have found 12-step meetings and an active, supportive ecosystem towards living a life of sobriety free from chemical dependency.

A New Beginning has a wide-range of networks with many of the surrounding church communities. Through scholarships, pledges and donations, many women have had their lives restored becoming productive members of society in the process.

With musicians, artists and others calling the birthplace of Helen Keller & the ‘Muscle Shoals Sound’ home, we trust you will be able to hear, see and feel the difference our community makes.

Start at A New Beginning.

Our Program

A New Beginning is unique in that we offer a destination designed for long term recovery.

Sober. Living. Home.

Our program teaches women of all ages how to live life on life’s terms — without returning to drug and alcohol dependency. Through a program of rigorous honesty and following principles in the 12 steps, our clients transition into a stable way of life. Our approach is individually based on each client and our results unmatched.

Our program includes:

  • 12 Step Meetings
  • Around the clock certified addictions counselors
  • 16 week Certified Parenting Classes
  • Job skills training needed to enter the work force
  • Free YMCA membership

A New Beginning’s clients have come from as far as Miami and Kentucky to participate in our program. We work with the community to provide the best possible care to women near and far suffering from the disease of addiction. It is our hope that with God’s help our clients may permanently break the cycle of addiction, return to a life of sobriety, be an asset to society and become self-supporting through their own contributions.

What to Bring for Admission

  • An open mind & willingness to change your life for the better.
  • 10 days’ worth of casual outfits, pajamas, socks, bras, panties (bring your own hangers)
  • 4 additional outfits for outside meetings/church (all shorts must come to end of fingertips when arms are held down at your side
  • 3-4 pairs of shoes, one piece swimsuit
  • Leggings are allowed but you must have a long shirt to cover the front and back
  • Toiletry, grooming & personal/feminine items (unopened & alcohol free)
  • Notebook, folder, paper, journal and pens for group
  • Envelopes & stamps if you wish to write letters to family/friends
  • Any & all current medications-Rx, over the counter, topical-be sure you have refills (6 months) and a first aid kit. Please bring Ibuprofen or Tylenol
  • Driver’s License or government issued photo ID, Social Security Card, and Health insurance card(s) if you have coverage.
  • Food Stamp Card (if you have one)
  • Important peoples phone numbers, fax numbers, and addresses (CRO, PO, Judges, Etc.…)
  • AA/NA Books and 12 & 12 (or you can purchase on site for $20.00)
  • Cigarettes & lighter if you smoke
  • We provide tea and Kool-Aid, so if you would like sodas you can bring a couple of six packs for personal use
  • Small amount of money. We have store run once a week for cigarettes, drinks, and candy ONLY.
  • Towels, wash cloths, laundry basket, alarm clock, laundry detergent, and a cup with a lid
  • OPTIONAL: 2-3 small personal items such as pictures in table mounted frames, blanket, stuffed animal, etc.
  • $300 admission fee and $700 monthly program fee, $15 for drug test (cash or money order).
  • Purses and make-up bags must be cleaned and free of debris.
  • Box of tissue and toilet paper.
  • Bring your personal pillow and pillow case- (we do not provide)

All admissions must be before 2 pm Monday-Friday, or you will have to wait until the following business day!!

                                  WHAT NOT TO BRING:

  • Negativity or bad attitudes
  • Cell phones, beepers, personal computers, or other electronics
  • More than two weeks’ worth of clothes
  • Items of value either monetary or sentimental
  • Large amounts of money
  • Knives, guns, or other weapons
  • Drugs, alcohol, or other paraphernalia


Our program fee is $700.00 per month with a one-time $300.00 admission fee payable with cash or money order. If you would like for us to reserve a bed for you, we will need the $300.00 admission fee payment to hold a bed. Upon admission, your $700.00 program fee will be due.

Drug screens are $15.00

AA Books and 12 & 12 can be bought on-site for $10.00 each

We also accept Discover, MasterCard, and Visa credit/debit card payments, however, there is a 5% processing charge.

If we can be of further assistance, please feel free to call us at (256) 381-0013 between the hours of 9am-5pm Monday through Friday.